Real estate marketing involves so much more than a sign in the yard or a web posting. Successful brokers and agents use a variety of methods to attract and qualify prospects, including the latest Internet and communication advances.

Creating a Plan

Your Townview REALTORS® Agent will help you create a marketing plan that will make it easier to sell your home at the best price possible, and in the shortest amount of time. Promoting your home involves several outreach efforts, including scheduling, marketing and hosting open houses, following up with open-house visitors, having conversations with ad respondents, and posting photos and virtual tours on the web. Being your guide and confidant is part of the process as well.

Selling can entail a variety of marketing strategies, and your agent will develop a plan especially for your home, which will help set it apart in your local marketplace and attract buyers. Once listed, it's likely that the home will be quickly entered into the local Multiple Listing Service (MLS), and distributed to national and local real estate websites, where most buyers begin their search for a new home.

Adding Value to your Home

Review the ‘Home Preparation Checklist’ for tips on adding value to your home and increasing your chances of a successful sale.

Setting the Price

Setting the right price for your home is key to the home selling process. To determine the best asking price, review the prices of recently sold, comparable homes in the area; evaluate the competition, and study marketplace trends. Townview REALTORS® Sales Professionals have ready access to this information, and can provide the big picture to help you determine the right asking price.

Other terms and conditions that can be included in the sale of the home to make it more attractive to potential buyers, are making major repairs, and home warranties on appliances or other covered items, etc.

Showing Your Home

Staging your home is an important part of the sales process. Click here for home-showing tips that can help boost a home's curb appeal and create a lasting first impression. Potential buyers will feel “at home” – and more likely to buy – before they even walk through the door of your property.

Negotiating Offers

Successful negotiations require the skills and technique to ensure a win-win situation for both the buyer and seller. Your Townview REALTOR® Agent can help you stay focused and objective. Review these guidelines for more information.


Real estate closing is a process that concludes with the transaction that transfers ownership of the home. Click here for more information.